Hospitality content
with a clear direction.
Before we pick up a camera, we decide what to create and why. We turn your positioning and guest experience into a clear direction for the content your team needs.
Discuss your project ↗
Start with your property’s story.
Madleine grew up in her family’s four-star hotel and has built hospitality brand strategies since 2020. That inside perspective shapes our planning: who the guest is, what they want to feel and what makes the property distinct. Nuema adds a creator’s eye for visuals and social formats. We use both perspectives to move from broad brand ideas to scenes that can be produced.
What we can create
- Visual brand direction, mood and story
- Content pillars and seasonal or campaign concepts
- Reel ideas, scripts, talking points and shot lists
- A production schedule built around your property and team
How we work
We begin with your goals, audience and existing content. We then define themes and the visual approach, develop concepts and prepare the agreed production plan. Strategy can guide a NUMA content day or help your team make more consistent decisions when creating its own material.
Is this for your property?
For a new opening, a repositioning, a seasonal campaign or a feed that needs a more coherent story. The scope depends on whether you need a single campaign concept or a broader framework for your hospitality content.
From the portfolio.
See how interiors, activities and guest moments can sit together in one hospitality content portfolio.
View our work ↗Your questions.
What do you need from us to get started?
Your goals, target guests, brand guidelines if available, current channels and any campaign dates. We use these to shape the brief together.
Can strategy be booked separately?
Share the planning support you need in your enquiry. We can discuss a strategy or concept scope before deciding whether production is included.
Does this include managing our social channels?
Strategy and production do not automatically include ongoing channel management. Captions, a posting plan and optional coaching can be scoped separately.